This was a new offering of a local craft beer I hadn't heard of. I bought their blonde and pale ales. Either I've been drinking too much good craft beer or these guys have cloned Budweiser. Pale yellow color almost no scent and tastes like water... my very first brew... the Centennial Blonde had more flavor, aroma and body than this. Let's hope the pale is like a million times better... I'm not hopeful.